| 
| PLUS Registry Now in 
Development 
With core funding now in place, the PLUS Coalition is fully engaged in 
developing the PLUS Registry ─ a global online resource which connects images, rights 
holders and rights information. 
About the PLUS Registry 
 
 
 Industry-neutral and non-profit.
 
 Unique 
 identifiers for every rights holder, image and license.
 Global 
 metadata for a global marketplace. 
Secure metadata with access control.
 Dynamic 
 metadata for dynamic rights. 
 Robust 
 metadata, at long last. 
 A global hub 
 for all registries. 
 Much 
 more than 
 rights metadata. 
 Powerful 
 forensic search capabilities. 
 Connect using 
 any application. 
Get the 
 Details or
Sign up for Registry Beta Testing!
 |  
| PLUS Metadata Debuts 
in Adobe Products 
 Released in 2010, 
Adobe's Creative Suite 5 and Adobe Lightroom 3 include numerous PLUS metadata 
fields within the "IPTC Extension" file info metadata panels. These 
leading applications now provide read/write access of PLUS 
key image rights metadata, simplifying image rights management for millions of users worldwide. Last year, the 
International Press Telecommunications Council (IPTC) standards body adopted the 
PLUS licensing standards, integrating a subset of the PLUS License Data Format 
fields and values into the latest IPTC photo metadata standards. 
 
  For users who wish 
to use the complete PLUS License Data Format standard, PLUS has developed a free plug-in "File Info" metadata panel for CS5, allowing read/write 
access to all PLUS fields. 
 In addition, PLUS and IPTC 
have partnered to develop 
and distribute a free application for viewing, managing, importing and exporting 
PLUS and IPTC metadata in Adobe Bridge for versions CS3 and above. Both applications will be made available as free downloads in 
August. Join the
PLUS mailing 
list to receive notification.
 |  
| 4A's joins the PLUS 
Board of Directors 
American Association of Advertising Agencies (4A's) has joined the 
"Leadership Circle" of the PLUS Coalition, and will integrate the PLUS standards into 
their asset management system, 
Ad-ID.  With a 93-year history, the 
4A's is the trade association representing the interests of advertising agencies. 
 
The PLUS Coalition welcomes the 4A's Senior VP for Cross-Industry Workflow, 
Harold S. Geller, to the Board of Directors of the PLUS Coalition.  An 
expert in asset management and digital workflow for advertising agencies, Mr. 
Geller is also Managing Director of Ad-ID, the advertising-coding system 
supported and authorized across all media by both the 4A's and the Association 
of National Advertisers (ANA).
 In joining the PLUS Board, Geller says that “the PLUS standards allow 
advertising agencies and advertisers to more efficiently acquire and manage 
image licenses. We look forward to integrating PLUS standards into Ad-ID, which 
is used extensively by our members to manage all of their advertising assets."
 
 |  
| 
| FEATURED MEMBER |  |  
Digimarc brings digital watermarking to PLUS members. A founding member 
of the PLUS Coalition, Digimarc pioneered the technology for embedding digital 
watermarks in images, ensuring the persistence of a unique digital ID that 
identifies rights holders and endures throughout manipulation, transformation and 
duplication of the file.
Read more about PLUS 
and Digimarc, and visit www.digimarc.com 
for more information on Digimarc solutions.
 |  | 
| RECENT NEWS British Library 
Adopts PLUS in its image licensing platform, Images Online. The 
Library's  PLUS compliant image licenses simplify the process of licensing and managing 
image rights. Visit the 
Library.  PLUS forms new 
Cultural Heritage Working Group. The PLUS Cultural Heritage Working Group 
(PLUS-CH) is now forming to ensure that the PLUS standards fully support 
the communication and management of image rights by and between museums, 
libraries, researchers and educational institutions.  
More. ASMP, APA and 
NPPA award significant grants to PLUS. Three leading trade associations have granted 
funding to PLUS to support the continued development of the PLUS Registry and 
PLUS standards. More. William D. Walker 
joins the PLUS Board of Directors on behalf of the Association of Research 
Libraries. 
More.  PLUS Selects 
PicScout Technology. After an exhaustive review process, PLUS has named PicScout as the exclusive provider of 
image recognition technology to the PLUS Registry.
Learn about PicScout. Applications 
Integrate the PLUS Standards. Capture, Hindsight, 20/20, FoundFolios, LicenseStream, PLUS 
for Lightroom and many other applications now support PLUS rights metadata. 
More. |  
| 
| 
 
 PLUS GLOSSARY—IN PRINT 
 |  
| 
 More than  1000 industry standard definitions for image rights terminology. 
Use it online 
for free, or buy printed version at 
PLUS
Store.
 |  |  
| JOIN PLUS PLUS welcomes all individuals and
organizations from all industries and countries. Join or renew
today! |  |